Friday, May 3, 2013

Warby Parker | 121 Greene Street

A few weeks ago, I was invited to visit the new Warby Parker retail store! Oh my gosh, I absolutely jumped at the opportunity. I've been to the showroom (slash headquarters) for a meeting once, but I had been anticipated the new retail store's opening.

When I started seeing images pop up online, I just couldn't wait to see it in person.


How beautiful is this space? The Soho store is basically perfection. No detail was forgotten!



I went in before the store opened so it was empty... but let me tell you, the minute that store opens, it's filled with people! Popular.

The store is so modern... and so retro. At the same time. One part Mad Men, two parts doctor's office, a dash of the 21st century, and a spritz of a library. A wonderful blend, if you ask me.


Did I mention that there was a photo booth? Consider me sold.


These are the Ainsworth pair!

I went in the other day for an actual eye appointment. Even though it's going to the eye doctor, it was really cute and super quick. And you can pick out the glasses right there!


The books... oh the books. 



Not in NYC? Warby Parker offers at-home try on. You pick out five pairs and they show up at your house. You can post photos of yourself on social media and have friends weigh in... and then you order online! It's really great-- totally redefining the eyewear industry.

My two favorite pairs:






What do you think of Warby Parker? Have you tried on a pair?

xoxo


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11 comments :

  1. In love with this concept! Just the other day I ordered my 5 pairs to try - anxiously waiting their arrival!

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  2. Love Warby Parker! I'll definitely have to check this store out when I return to the states! x

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  3. Got my try home box yesterday--packaging is perfection! Ordering two pair right now.

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  4. My sister told me about Warby Parker! I have done there home try one which is convenient. I can take my time trying the glasses on and not be rushed. Checking out the store next week! My favorite color of the glasses is rum cherry!

    http://quotablequail327.blogspot.com/?m=1

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  5. I have a pair of tortoise shell glasses very similar to those, but this makes me want to get another pair in a different color just for fun!

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  6. I have the Ainsworths in striped chestnut and absolutely love them!

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  7. I just ordered my 5 for home try-on! I can't wait for them to get here! Thanks for introducing me to this great company!

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  8. I did the at home try on deal! It was amazing...I got to wear the glasses around a get my friends and coworkers opinions! Fell in love with all pairs...of course!

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  9. I did the at home try on deal! It was amazing...I got to wear the glasses around a get my friends and coworkers opinions! Fell in love with all pairs...of course!

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  10. Every store should have a photobooth. That's amazing.

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